Our Approach
Our approach to strategy is to clearly define the future and find practical and achievable ways to get there.
We believe all businesses exist for two purposes.
- To Make Money
- To Enjoy Life
Although the emphasis
may be different from case to case, all business activities can be tied
to these two purposes. A business that does not make money will
eventually fold. Managers, staff, customers or investors that
feel the business does not add to their enjoyment of life will
eventually go elsewhere.
Strategy is how the organisation chooses to fulfill this purpose.
Making Money
To make money, a business has choices to make concerning which
customers and markets it will target, how it will structure the
offering, reach out to customers and ultimately distribute and sell.
Our strategy process looks at
tangible ways to describe and evaluate your ambitions, then we turn the
key goals into action plans using tools like Strategy Maps that clearly
show the internal capabilities and processes that are needed to deliver
a compelling customer value proposition and to make money.
Enjoying Life
All stakeholders in an organisation wish to enjoy their involvement with it. Employees want recognition and rewards. Shareholders do not want stress from worrying about poor returns on their investments.
Our strategy process makes these needs explicit through looking at strategic choices from four dimensions:
- Prestige
- Personal Rewards
- Team Cohesion
- Stress
Ultimately,
these soft centres manifest themselves in financial impacts - either
through staff absentee and retention rates, share price volatility and
customer goodwill.
